Hold onto your seats, Marvel fans, because it looks like the Avengers won’t be assembling at the Super Bowl in 2026—and that means no trailer for Avengers: Doomsday is expected to drop during the Big Game. But here’s where it gets controversial: Is Marvel Studios making a smart financial move, or are they missing out on one of the biggest marketing opportunities of the year? Let’s dive in.
Next weekend marks the arrival of Super Bowl LX, and while the event is still a hotspot for blockbuster trailers, Deadline reports that studios are increasingly hesitant to shell out for those coveted 30-second spots. Why? The price tag has skyrocketed from $7.5 million last year to a staggering $10 million in 2026. And this is the part most people miss: With such a hefty cost, even industry giants are rethinking their strategies. Still, some heavy-hitters are stepping up to the plate. Paramount Pictures is expected to unveil a sneak peek at Scream 7, while Universal Pictures is bringing The Super Mario Galaxy Movie, Minions 3, and a preview of Steven Spielberg’s sci-fi epic, Disclosure Day. Notably absent? Christopher Nolan’s The Odyssey, though that’s not surprising given Nolan’s preference for theatrical debuts.
Lionsgate is also joining the fray with a teaser for the Michael Jackson biopic, Michael, and Disney is expected to showcase new footage from Pixar’s Hoppers, Toy Story 5, and The Mandalorian and Grogu. The latter is particularly exciting, as it marks the first Star Wars film since 2019’s The Rise of Skywalker—and so far, we’ve only seen one teaser. But here’s the kicker: Marvel Studios, which has historically used the Super Bowl to promote films like Deadpool & Wolverine and Thunderbolts, appears to be sitting this one out. Despite earlier reports suggesting a Avengers: Doomsday trailer would debut during the game, it seems the studio is opting for a different strategy—especially after recently dropping four teasers.
This decision isn’t unique to Marvel. Apple Original Films, Sony, and Warner Bros. are also skipping the event, which explains the absence of Spider-Man: Brand New Day (though fans are still eagerly awaiting a trailer with less than six months until its release). DC Studios is notably missing as well, with no new footage from Supergirl or Clayface—a move that feels like a missed opportunity for the brand.
Directed by the Russo Brothers and written by Stephen McFeely (the team behind the Avengers and Captain America franchises), Avengers: Doomsday is set to hit theaters on December 18, with Avengers: Secret Wars following on December 17, 2027. Michael Waldron, known for Loki and Doctor Strange in the Multiverse of Madness, has also joined the creative team.
Here’s the burning question: Is Marvel’s decision to skip the Super Bowl a wise financial move, or are they underestimating the power of this massive platform? With nearly a year left to promote Avengers: Doomsday, the studio clearly has a long-term strategy in mind. But in an era where hype can make or break a film, are they risking losing momentum? Let us know your thoughts in the comments—this is one debate that’s sure to spark some fiery opinions. Stay tuned for more Super Bowl updates, as next Sunday promises to be an exciting night, even without Earth’s Mightiest Heroes stealing the show.
